Where it started…

The logo on dotted paper, still figuring out its curves. Next to it, the typography spread: Zapfino for the drama, Poppins Thin for the calm. Every good café deserves a good font pairing.

The Rosé Café logo is one of those designs that looks simple but took forever to get right. The wordmark is built on contrast: the 'rosé' part is all soft curves and elegant serifs, with a tiny leaf detail sitting on top of the 'e' that ties the whole thing back to nature without being obvious about it. The 'café' underneath is thin, quiet, almost whispered, so it doesn't compete with the main name.

The color palette does a lot of the heavy lifting. That deep mauve isn't just a random dark color. It's warm, rich, and a little moody, like the kind of café you'd sit in for three hours with a book and a latte. The lighter dusty pink works as the softer counterpart for packaging and merch.

The sticker version proves something I always think about when designing logos: if it works as a sticker, it works everywhere. The die-cut shape follows the natural flow of the letterforms, no forced rectangle, no awkward white space. Just the logo, doing its thing.

The business cards have this subtle steam pattern in the background that you almost miss at first, which is exactly the point. Rounded corners, soft tones, the logo on the front and contact details on the back. Nothing extra, nothing missing.

The coffee cups are where the brand really comes alive though. The custom floral illustrations wrap around the cup in a way that makes every angle look different. Teal leaves, warm petals, little dotted accents. These are the kind of cups people photograph before they even take a sip. And that's the whole point. Your packaging should do your marketing for you.

And this is where a brand stops being a logo and starts being a feeling…

The tote bag with its hand-drawn florals sitting next to real carnations, blurring the line between the design and the thing that inspired it. The pocket tee with just the logo, small, quiet, tucked into a corner like a little secret for people who know.

A good brand just shows up in the right places, looking like it belongs there. On a cup, on a card, on a bag, on a pocket. And when someone sees it and thinks 'that's cute, where is that from?' then you know you did your job.

Rosé Café was that project for me. The one where everything clicked. The colors, the type, the illustrations, the feeling. Every piece came together like it was always supposed to look that way. And honestly, that's the best thing a designer can say about their own work.