The backlit logo on a geometric lattice wall. Art deco lines, warm glow, and the custom typography that set the tone for the entire brand.

The brand on every surface. Takeaway bags, embroidered chef coats, and debossed menu covers. Every touchpoint carries the same art deco DNA.

The art deco fan motif as a gold lapel pin. The moment the logo stopped being a graphic and became jewelry.

Five shades from dark espresso to soft meringue.

The entire palette is pulled from the feeling of the restaurant itself. Espresso and Truffle anchor everything, they're the colors you see on the bags, the aprons, the menu covers, the embossed business cards. Biscotti sits in the middle as the bridge tone, warm enough to feel inviting but muted enough to not compete with the darker shades. Crème and Meringue handle the lighter surfaces, the backgrounds, the breathing room. No bright colors, no distractions. Just tones that make you hungry and calm at the same time. Every color in this system was chosen to work on both printed materials and physical spaces, from a foil-stamped card to a stitched logo on cotton.

The neutral set that holds everything together. Black and Black Tint show up in the typography and fine print, the places where legibility matters more than warmth. Grey works as the quiet utility color for secondary text, dividers, and anything that needs to exist without asking for attention. These three don't steal the show, they just make sure the brand colors have something solid to land on. Think of them as the white tablecloth under the fancy plates.

The typography for L'Appétit is a conversation between old and new. A bold, dramatic serif for the moments that need to feel important, and a clean, quiet sans-serif for everything else. Together they create a rhythm that feels like a well-paced dinner: something to catch your eye, then something to keep you comfortable.

Playfair Display carries the entire voice of this brand. It's a high-contrast serif with dramatic thick-thin strokes and elegant italics that feel like they belong on a wine label or a Parisian storefront. The italic especially does the heavy lifting here, it's what gives the logo its sense of movement and sophistication. Playfair was chosen because it walks the line between classic and expressive. It reads formal at small sizes and theatrical at large ones, which is exactly what a restaurant brand needs. One typeface, two moods, depending on how loud you set it.